Mehrasons Jewellers

Mehrasons Jewellers traces its origins to the pre-Partition era when the Mehra family operated a jewellery business in Lahore, then part of undivided India. Following the traumatic Partition of 1947, the family relocated to Delhi like millions of other refugees, carrying with them the goldsmith skills and trading expertise that would form the foundation for rebuilding in their new home. The family established themselves in the Dariba-Chandni Chowk area of Old Delhi - a historic jewellery trading center that has served as the heart of North India's gold and gem business for centuries. This location connected Mehrasons to one of India's most important jewellery marketplaces and positioned them at the center of traditional North Indian jewellery craftsmanship.

The formal evolution into modern retail began with the establishment of a showroom in Karol Bagh in 1971, marking Mehrasons' transition from traditional jewellery trading to organized retail. This first modern showroom brought the family's heritage craftsmanship into a contemporary retail environment while maintaining the traditional values and specialized skills that defined their work. Subsequent expansion followed with showrooms in Janpath (1991), Tilak Nagar (1997), and Krishna Nagar (2008), building a network that serves different segments of Delhi's population. Mehrasons Jewellers Private Limited was formally incorporated on April 16, 1990, establishing the corporate structure that now governs the business under directors including Pawan Mehra, Namita Mehra, and Vinay Mehra.

The Dariba Kalan and Chandni Chowk area where Mehrasons established its early Delhi presence holds extraordinary significance in Indian jewellery heritage. This narrow lane in Old Delhi has been the center of gold, silver, and gemstone trading for centuries, with traditions dating back to the Mughal era when royal workshops produced some of the finest jewellery in the world. The techniques of Polki (uncut diamond) and Kundan (gem-setting with gold foil) work that flourished under Mughal patronage continue to be practiced by artisans in this area, making it one of the few places where authentic heritage techniques survive. Mehrasons' roots in this environment shaped their specialization in these traditional crafts.

Polki jewellery represents one of the most distinctive and prestigious traditional Indian jewellery techniques. Unlike modern cut diamonds with their precisely faceted sparkle, Polki uses uncut or partially cut diamonds in their natural form, creating a softer, more antique glow. The diamonds are typically set in elaborate gold structures using lac (a natural resin) as backing. Polki work was favored by Mughal nobility and has remained central to North Indian bridal jewellery traditions. Creating authentic Polki pieces requires exceptional craftsmanship - selecting appropriate uncut stones, creating the gold settings, applying the lac backing, and assembling pieces that can include hundreds of individual diamonds. Mehrasons has maintained expertise in these techniques across generations, employing artisans who continue traditions that might otherwise be lost to modernization.

Kundan work represents another pillar of Mehrasons' heritage expertise. This technique involves setting gemstones (typically uncut or cabochon stones) into gold using refined gold foil rather than prongs or modern settings. The gold foil is meticulously pressed around stones to create secure settings while the back of the piece is filled with lac and often decorated with Meenakari (enamel work). The combination of Kundan settings, colorful gemstones (rubies, emeralds, sapphires), and Meenakari backing creates the elaborate, colorful aesthetic that characterizes traditional North Indian bridal jewellery. This technique requires years of training to master, and Mehrasons' access to skilled Kundan artisans through their Old Delhi connections enables them to offer authentic work that mass-market jewellers cannot replicate.

The product portfolio at Mehrasons emphasizes these heritage techniques while offering comprehensive categories for North Indian customers. Traditional bridal jewellery includes elaborate sets featuring Polki, Kundan, or combinations thereof - the kind of heirloom pieces that North Indian brides have worn for generations. These bridal sets typically include multiple necklaces (from chokers to long ranis), matching earrings, maang tikka (forehead ornament), haath phool (hand ornaments), payal (anklets), and other pieces that comprise the complete North Indian bridal look. Beyond bridal, Mehrasons offers contemporary diamond jewellery for customers seeking modern aesthetics, everyday gold pieces for regular wear, and traditional religious jewellery for festivals and ceremonies.

Making charges at Mehrasons range from ₹280 to ₹650 per gram, reflecting both their heritage value and the specialized craftsmanship required for traditional techniques. Polki and Kundan work, with their labor-intensive processes and specialized skills, typically command higher charges within this range. Contemporary gold pieces and simpler designs fall toward the lower end. For customers comparing prices, it's important to understand that authentic Polki/Kundan work cannot be directly compared to machine-made contemporary jewellery - the craftsmanship investment is fundamentally different.

Quality assurance at Mehrasons combines traditional expertise with modern standards. All gold jewellery is BIS hallmarked with certified purity. Diamonds and gemstones come with appropriate documentation. The heritage of over 150 years (counting from the Lahore origins) and the family's reputation in Delhi's jewellery community provide assurance that extends beyond formal certification. For traditional techniques like Polki and Kundan, the expertise to evaluate authenticity is itself rare - Mehrasons' long presence in this market positions them as trustworthy sources for customers who may not have expertise to evaluate such work themselves.

Mehrasons was among the first family-run jewellers in India to adopt 100% computerized billing and inventory systems, demonstrating willingness to modernize operations while maintaining traditional craftsmanship. Subsequent investments in logistics, supply chain management (SCM), and enterprise resource planning (SAP systems) have professionalized back-end operations. This combination of traditional artisanal production with modern business systems reflects the balance that heritage jewellers must strike to survive in contemporary retail environments.

The showroom experience at Mehrasons emphasizes the consultative approach appropriate for traditional jewellery purchases. Unlike commodity gold purchases where price comparison is straightforward, traditional Polki and Kundan pieces require explanation of techniques, understanding of appropriate occasions and styles, and guidance through the complex requirements of North Indian weddings. Staff at Mehrasons understand these nuances - which pieces are essential for different ceremonies, how requirements vary by family traditions and community backgrounds, and how to help families balance heritage expectations with personal preferences and budgets.

The exchange policy supports customers throughout their jewellery journey. Full gold exchange value for Mehrasons jewellery enables future transactions. Old gold from other sources is accepted with standard purity testing. For families with inherited traditional jewellery, Mehrasons can often provide expert evaluation and potentially modify or repurpose pieces while preserving heritage elements.

The target customer for Mehrasons includes families seeking authentic traditional North Indian wedding jewellery, particularly those who understand and value the distinction between genuine Polki/Kundan work and modern imitations. The brand appeals to customers who appreciate heritage craftsmanship over contemporary designs, families with traditions of purchasing from established Delhi jewellers, and anyone seeking pieces that will serve as family heirlooms passed through generations. These customers recognize that the premium pricing reflects genuine craftsmanship differences, not merely brand markup.

While Mehrasons' primary strength lies in traditional work, they also serve customers seeking contemporary styles. Not all purchases are elaborate bridal sets - customers also buy everyday gold jewellery, modern diamond pieces, and simpler designs for regular use. The showroom network across different Delhi neighborhoods serves varied customer segments from traditional Old Delhi families to modern South Delhi residents.

Digital presence has developed to serve customers who research before visiting showrooms. However, the nature of traditional jewellery - where craftsmanship evaluation, try-on experience, and personal consultation are essential - means that significant purchases happen in person. The primary showrooms in Karol Bagh, Janpath, Tilak Nagar, and Krishna Nagar provide physical locations for the extensive browsing and consultation that traditional jewellery purchases require.

For Delhi customers seeking authentic traditional North Indian wedding jewellery - particularly genuine Polki and Kundan work - Mehrasons represents the premier choice among heritage jewellers. The combination of pre-Partition origins (over 150 years of family heritage in the trade), specialization in techniques that require rare artisanal skills, deep roots in Old Delhi's historic jewellery district, modern business systems supporting traditional craftsmanship, and multiple showroom locations across Delhi creates a proposition that serves customers who value authenticity and heritage over contemporary trends. Whether purchasing an elaborate Polki bridal set for a traditional North Indian wedding, Kundan pieces with Meenakari backing for special occasions, or simpler everyday jewellery, customers can trust Mehrasons' generations of expertise in the finest traditions of Indian jewellery craftsmanship.